AN Supps’ best-selling energy drink, All Black Everything™ (ABE™), has partnered with Kraft Heinz to launch a TANG™ Orange flavored edition. Our founder, Bryant, led the project—overseeing onboarding, research, brand therapy, and ultimately crafting a CPG design that seamlessly blends the past with the future.
Client
TANG™
Year
2025
PROJECT BREAKDOWN
For the ABE Energy x TANG™ launch, I led the creative execution from concept to shelf as the Creative Manager at AN Supps. Following the successful redesign of our core ABE Energy flavors, I spearheaded the development of the label for our high-profile collaboration with Kraft Heinz’s iconic TANG™ brand. To bring this nostalgic yet modern flavor to life, I applied a full spectrum of technical tools—conducting in-depth design research, building high-resolution labels in Illustrator, and preparing production-ready files including print plate separations for manufacturing. I also exported print screens for use in 3D texturing and modeled a new energy drink can from scratch. From there, I handled the lighting, texturing, and rendering of product visuals, curating high-impact assets for our retail partners’ e-commerce platforms.
PRODUCT DETAIL PAGE
For the ABE Energy x TANG™ launch, I created personalized PDPs (Product Detail Pages) for our website to support the campaign with a strong visual narrative. Using Blender and Adobe Photoshop, I designed a nostalgic timeline that celebrated TANG’s rich brand history. The artwork began with a 3D outer space scene inspired by the retro-NASA era, followed by a bold, vibrant focus on TANG’s signature orange flavor. The final scene featured TANG’s classic mascot—the karate gi–wearing orangutan—paying homage to the iconic commercials of the past. This approach stayed true to TANG’s legacy while adding a fresh, playful twist that resonated with modern audiences.
SOCIAL ASSETS — EMAIL SIGNATURE GRAPHICS
These graphics were created to support our social channels by informing consumers when the newest flavor will be released. Furthermore, email signatures were created to support each team member in properly representing the brand and our newest collaboration.
