Following the success of our TANG™ Orange flavor, our founder, Bryant led the creative direction for the Orange Strawberry launch. While the formula only needed slight tweaks, our main focus was differentiating this new flavor visually while staying true to the TANG™ identity.

To do that, we analyzed how Orange Strawberry is typically represented across the market and used those insights to guide our design approach.

The challenge was modernizing a nostalgic brand like TANG™ to resonate with today’s gym-goers—many of whom aren’t familiar with its legacy.

We refreshed the look with a bold, energetic design that speaks to both performance and nostalgia, helping it stand out in the energy drink space.