Alienware x17 R1
Scope of Work
Branding
Rendering
3D Modeling
Environment Design
Logo Design
Project Objective
Alienware wanted to create eye-catching visual designs for their new laptop launching. The setting of the artwork should feature a mysterious, rocky, and vegetated planet to represent the extraterrestrial power the Alienware products produce. We wanted the audience to immediately recognize the location of the laptops were otherworldly. Logo designs were requested as well to give a fresh look to the iconic Alienware logo, as this new laptop represented a fresh look for the brand as well.
LOGO DESIGN
When Alienware set out to launch the X17 R1 — its most advanced gaming laptop yet — they turned to us to help shape the visual identity of the campaign. Our creative agency was tasked with designing a series of bold, futuristic logos that captured the cutting-edge power and sleek precision of the X17 R1.
We drew inspiration from Alienware’s legacy of innovation and the high-performance culture of elite gamers. The result? A suite of dynamic logos that blend sci-fi minimalism with high-tech aggression — perfect for digital, video, and experiential marketing rollouts.
